What you need to know before naming your businesses

business

When naming your business, it’s important to know the factors that you need to consider to create a successful business name. As once you have decided on a name, there is no going back. Let’s take a look at the following factors below.

Creative and unique

Make sure to brainstorm a few names that are different from the rest. You can come up with some ideas of your own, or you can hire a professional who can help you find and create the perfect name for your business.

Short and easy to spell

Customers are more likely to remember your brand name if it’s a short name. Also, ensure that your name is easy to spell as customers will find it easier to find your name online.

Apply AIDA

The term ‘AIDA’ stands for attention, interest, desire and action of purchase. You can use each step when you are in the process of coming up with different names for your business.

Product and service

Your name should have some connection or relation with the products and services you are selling so that customers can have an idea of what you are selling in the first place. Note that this also plays a massive role in your marketing and SEO as it can affect your traffic and visibility online.

Brand URL

You can also find out if your name is still available to register as a domain name. You can then create a website for your chosen name.

Forget your competitors

Do not look at your competitors for inspiration or ideas as you want your business to be different from the rest. Remember that your business will offer something unique and this should be applied in your branding. There’s also been a proven fact that companies who have similar names with their competitors are often not successful.

Find your niche

Spend some time on researching your target market. Once you have found your target, you will be able to create and develop a name that suits your niche. Many marketing agencies prove that knowing your market will serve you well when naming your business.