Cost-Effective Marketing for Small businesses


For small businesses, marketing is key when it comes to reaching your audience and becoming more visible online. Although marketing is important, many small enterprises are not investing enough time or money in their marketing – this is mainly due to keeping their expenses low. Managing your finance and keeping on budget is, of course, important, but marketing is also an essential factor that can’t be ignored. To help small businesses with marketing and keeping their expenses low, we’ve listed some tips below that will bring results and won’t break the bank.

Business cards are still an essential kit to have for business owners. Make sure all details on your business card are correct; this includes your contact number, website, email address and even your social media accounts. You never know who you might encounter on a day-to-day basis. You may end up meeting people that will bring value to your business. For instance, you may encounter a potential customer or a potential employee.


Take advantage of networking and use it as much as possible. The benefit of networking is to make your business known wherever you are, making your business more visible to potential clients. Networking also helps build a relationship with other businesses. Don’t forget the business card goes hand in hand with networking, so bring them wherever you go! Networking today can now be done in person or online.

Heard of free online marketing? One of the methods of online marketing includes building content that contains suitable keywords related to your business. The keywords used in your content will be picked up by Google, which will help rank your website in the search engine. It’s also important to maintain and update your contents as this also affects your ranking. Furthermore, updating your content will send out a positive message to your existing customers as this shows that your business is always up to date and ready for business!

Another form of online marketing is making use of emails to stay in touch with your existing audience. Marketing emails are generally effective when they are sent once a month. You don’ want to send out emails too often as your emails may end up looking spammy to your customers. Customers are also more likely to opt-out from your emails if they are bombarded with it. Another tip is to keep your customers interested by sending out emails about discounts, deals or any update about your products or services.

Branding Your Business With Quality Print & Web Design



Identify company values and clarify what makes you unique in the market compared to your nearest competitors. Knowing your strengths allows you to capitalise on them.


Brand Marketing & Logo Design

Learn to or hire someone who can develop a graphic language for your brand to express your company’s values. Comprehensive brand guidelines will ensure the quality of your brand is maintained through consistent usage. Everything from PowerPoint presentations to signage and van livery will look sharp and professional.


Print & Graphic Design

Make sure you use attractive business cards, comp slips, letterheads, continuation paper, fax sheets or anything else you can find a use for in your office.

From leaflets, brochures and flyers to annual reports, all marketing items are designed in a considered way to appeal to your potential customers and communicate a clear message through effective graphic design.

Another popular way to show your customers your graphic design skills is through online document printing services. Not only will the information you send out to clients and other businesses be high quality printed with your graphic design and logo, but it will also give your company a clean professional look.


Web Design & E-Marketing

Your business will need to design and build a website according to your specifications, from simple brochure sites to larger e-commerce sites. Make sure all digital work is clean, simple and effective and teamed with e-marketing & optimisation can produce outstanding results for any business.


Creative Advertising

Your business will need thought-provoking and creative adverts. Investing in a high standard of advertising instead of searching for the cheapest, means that yours will stand out. Each ad will emphasise your company’s benefits in a different and relevant way.


Copywriting Services

There are many copywriting services available for all projects, print or web, large or small. Experienced copywriters can establish the right tone of voice to ensure your company literature is as clear, engaging — and interesting — as possible.



Find great partnerships with talented photographers can really benefit your business. You will want your website or product images to be relevant and look clean and professionally taken. Therefore it is always best to find someone or a company who specialise in commercial photography. They will know exactly how to and have to equipment to capture high-quality images of your service or products. Alternatively, if your budget is smaller, you can search for a bespoke image bank which will form a part of your marketing material.

Product Photography for Business

product photography

Commercial photography for any business is a critical and essential investment. The advertising and marketing world has always been visually oriented – and even more so today. The advent and incredible trajectory of the Internet have more than proven that. Websites, in particular, must have the highest quality pictures, and those are provided by a professional product photographer. The only way that business owners can get the full return on their investment is by using the most detailed, and therefore, beneficial photos.

In turn, those pictures can be used in an unlimited variety of ways. In fact, the multitude of uses for these photos will prove to be one of the most continual returns possible on any business investment. There are many other reasons why high-quality imagery is extremely important in order to reach business marketing goals. For example:

1. While commercial photography has proven to increase business sales and the overall value perception for business goods or services, the reverse is true for low-quality images. Therefore, non-professional pictures can have a very adverse impact on the company brand, which relates directly to sales profits. When the bottom line lags or is negatively impacted, it often becomes too difficult for a company to stay in business, let alone turn a profit. There is no doubt that the lack of great imagery or the existence of low-quality images can damage a firm such that potential customer opinions cause them to turn them away from a business.

2. The online presence is extremely important to any business these days. Even companies that rely mostly on foot traffic need an online identity, or they are missing out on numerous local marketing opportunities by way of digital media. For example, people walk around with their cell phones and other devices, checking regularly for venues to visit in various locations.

3. Product clarity is essential in online and offline businesses. A catalogue needs to display a company’s offerings in the best way possible. Websites should also include visual descriptions that require little if any words in order to be effective. Remember that sometimes, a catalogue or a website is the first and only chance to impress a prospect. This is why the best product photographs are so essential to any type or size of business.

4. Repeat customers are also critical in today’s business environment. An online shop can easily get repeat customers and a steady stream of traffic when the pictures are updated regularly, particularly with fresh, creative prose to boost SEO rankings.

5. Less confusion means happier customers. Images that display exactly what a customer can expect means less unfortunate surprises. This is why as offerings change, the product photography needs to change, too.

6. Portfolio websites are extremely beneficial for a number of reasons. First, they are completely portable and available any time, night or day. Since most people carry around some form of digital device these days, it is easy to open a screen to show your wares any time you like.

7. An offline business book with beautiful product photos is another way to boost sales. Catalogues are automatic and very effective promotional tools. Never underestimate the power of a dazzling, real-time image- it still works! Otherwise, companies would quit printing catalogues, brochures and other sales materials.

Having a professional product photographer on your team will give your company a distinct advantage. Whether you require advertising and marketing images for sales materials, web sites, corporate executive photos or other pictures, commercial photography services benefit every business so that they get exactly what they desire – each and every time.

What you need to know before naming your businesses


When naming your business, it’s important to know the factors that you need to consider to create a successful business name. As once you have decided on a name, there is no going back. Let’s take a look at the following factors below.

Creative and unique

Make sure to brainstorm a few names that are different from the rest. You can come up with some ideas of your own, or you can hire a professional who can help you find and create the perfect name for your business.

Short and easy to spell

Customers are more likely to remember your brand name if it’s a short name. Also, ensure that your name is easy to spell as customers will find it easier to find your name online.

Apply AIDA

The term ‘AIDA’ stands for attention, interest, desire and action of purchase. You can use each step when you are in the process of coming up with different names for your business.

Product and service

Your name should have some connection or relation with the products and services you are selling so that customers can have an idea of what you are selling in the first place. Note that this also plays a massive role in your marketing and SEO as it can affect your traffic and visibility online.

Brand URL

You can also find out if your name is still available to register as a domain name. You can then create a website for your chosen name.

Forget your competitors

Do not look at your competitors for inspiration or ideas as you want your business to be different from the rest. Remember that your business will offer something unique and this should be applied in your branding. There’s also been a proven fact that companies who have similar names with their competitors are often not successful.

Find your niche

Spend some time on researching your target market. Once you have found your target, you will be able to create and develop a name that suits your niche. Many marketing agencies prove that knowing your market will serve you well when naming your business.

Here’s Why Your Business Isn’t Profitable Enough

Do you face the dilemma of trying to figure out why things simply aren’t turning out as well as they should be in terms of your profit margins? It can be confusing for business owners and managers who have followed all the right steps but still aren’t reaping the rewards. Perhaps you cracked the formula once, but haven’t been able to recreate that success again ever since?

What follows is a list of all the most common issues that cause this situation to occur. By working through these, you should be able to identify gaps in your business model that are allowing your profits to leak out, and figure out how to seal them once and for all.

1) Ignoring existing clients

Once you’re past the initial stages of selling to someone or signing them up for your service, it’s easy to get caught up in the pressure of sourcing new customers and forget about those you already connected with. Many of these could be an untapped source of income for you. Worse, they might not see the point of paying again when it becomes time for them to renew their subscription.

2) Lack of engagement

On a similar note, you need to be making a connection with people post-sales. This is the point where customers should truly begin to understand the benefits of working with you, and feel the benefits your brand claims to offer. Engaging with these clients one-to-one is vital, but many businesses fail to do so. This is what leads to high turnover and low retention.

3) Lack of personal relationships

Sometimes it can be frustrating when you know your offer is the best, on paper, but the customer chooses to go with someone else and you lose a sale. This is most often because they felt an emotional link with another company or person, and this was a deal maker for the client. To solve this problem, you need to work on your skills (or the skills of your employees) when it comes to building trust and personal connections.

4) Asking for too much, too soon

In many cases, committing to handing over a large sum of money to an unknown company is simply a risk that a customer isn’t willing to take. Why should they, if you don’t offer them any kind of safety net? A great way to do so would be to offer a free sample or trial to reassure your customer before they are expected to make that big commitment.

5) Lack of third party reassurance

Another thing that can scare off potential clients is not having the ability to compare your offering with your competitors. You need to make sure these prospects have easy access to trusted reviews and recommendations from experts in the field, so they can be reassured that they are making the right choice. Anyone can promise to provide the best results, but how are you going to support your claims?

An introduction to drum heating oven

The drum heating oven is a great invention for safely heating four or more drums all at the same time. The oven is made with four pallets for storing the drums in one place, and it comes with a fork-lift for easy loading and unloading of the drum containers. It functions by using steam with one thermostat for heating each palette. The drum oven is set at a fixed temperature to maintain solids above the melting point and minimise liquid viscosity.

Advantages of using a drum heating oven

  • Ideal for storing large quantities of drums for as long as required.
  • The temperature can be adjusted to suit your needs.
  • Reduces energy consumption due to incorporating high-efficiency insulation material into the construction of the oven.
  • Can be used for fast heating
  • Increases productivity
  • Suitable for all types of drums
  • High volume, low-pressure hot air circulation system.
  • High thermal designs

Insulated heating jackets

The insulated heating jackets is an electric heater that outlines the heater with insulation to protect consumers when in use. Another purpose of the installation is to maximise energy efficiency so that there is less heat escaping into the air. This type of heater is one of the most efficient in heating consumption. They are specifically created for covering the whole outer part of the drum container.

Induction drum heater

The induction drum heater has a built in wall magnetic steel to produce heat all around and directly through the inside containers.  The steel creates an eddy current to blast out the heat inside the oven.

Glass fibre mats

The Glass fibre mats are implanted with heating elements for heating certain types of drums that are coated with different materials. They can produce extreme heats into the surface. The mats are designed for flexibility to fit different types of coating including a polyester material. They are used for wrapping a coated drum before inserting into the oven. Glass fibre mats are also known as ‘band heaters’. It doesn’t have an extra insulation. Therefore, the heat is reduced through radiation and escapes into the atmosphere.

Drum base heater

The removal of the liquids or solids from the drums often requires a lot of power. To add an extra heat into the drums, a drum base heater can be useful when the drums are in necessary needs of extra energy. The drum base heater comes in different types of heating including steam, silicone mats and induction heat.

If you’re looking to purchase or hire a reliable drum heating oven, Hedinair offers a variety of drum heating ovens to suit your needs. Their services allow you to choose the right size and temperature that suits you best. All their ovens are attached with fitted wheels for easy transfers. A flame-proof version can also be added for workplaces with hazardous areas. Choose from an electric or steam ovens by visiting their website at For more information, please contact them on 01268 761777 or drop them an email on [email protected]

A Guide To Shipping Products Overseas

With the UK market getting crowded in almost all areas, it’s understandable that many companies see more potential in overseas customer bases. If you’re an online retailer who primarily relies on an e-commerce website or other sales channels, a key part of your business model will be the methods you use to transport goods overseas after making sales.

This can bring a lot of associated costs with it, but it’s possible to minimise these as long as you do your research first. Here are the top considerations you will need to factor in if you want to make international shipping a part of your day to day business operations.

Have the right packing materials

One crucial element here will be having access to appropriate packaging supplies to send your products between countries. Smaller items are less of a problem if they can be sent in small boxes or envelopes, but larger shipments may require more specialised supplies such as pallet boxes to be packed into wooden pallets, shrink wrapping to protect awkward items and so on.

Find a suitable storage solution

If you’re immediately going to be shipping large quantities of products, or at least producing them on a large scale, then perhaps you will need your own dedicated warehouse. However, many smaller companies are increasingly making use of more flexible storage services, where warehouse space is hired out as required. This increases efficiency and cuts down costs, so it’s an excellent option to consider.

Arrange transportation and delivery

Of course, after your products have been produced, stored and packed up for shipping, they will need to be transported quickly and efficiently. This may typically include several different types of vehicle, especially if you’re shipping to customers abroad where door-to-door delivery drivers would not be an option. Whether your packages will be travelling by road freight, sea, air or all of the above, make sure you pay for an appropriate service to get them to their destination quickly and safely.

Partner with other companies

If possible, a good strategy when you’re getting started in the international shipping business is to pair up with other companies and create mutually beneficial partnerships. For example, you could arrange a long term contract with one particular shipping company, so you’ll get a discounted rate in exchange for the promise of regular work for them. This increases efficiency for everyone and allows you to offer a more reliable service.

Make sure your plans are scalable

Most businesses looking to sell their products abroad tend to be doing so in the hope that they will later be able to expand their business even further. The international market has effectively no saturation point once you reach a certain stage, although progress may be slow at first. Be sure to start with realistic expectations and design your business model to fit the size of your operation, but bear in mind your growth plans for the future and try to come up with solutions that could be seamlessly expanded in future if your business takes off.

7 Types Of Video That Work For Businesses

As we all know already, video is a powerful form of media content and that’s why the internet is gradually becoming even more geared towards this format. On every platform, from search engines to social networks, you will find that video continues to infiltrate the content you’re seeing more of. This is because it simply works.

But as a business, taking advantage of that is more than just acknowledging a broad phenomenon. Hiring a corporate video production company is a fantastic start and it probably means your finished video will look better, but even that isn’t enough in isolation. You need to make sure video is part of your strategy and make it work for your exact business, otherwise you’ll never get the most value from it.

A major part of that comes down to choosing an appropriate type of video to focus on next. Here are just seven fantastic examples to experiment with.

Brand introduction

Why not go for the classic approach and create an introductory video explaining your company, your values and the rest of the basics? When done well, this can be highly valuable and it’s a resource you can use over and over again. The most common thing that people do wrong here is that they never move past this form of video and they think they’ve finished. In reality a mix of all the following types can also help a lot.

Explainer video

These informative, straightforward videos can be done in an animated form to save time and money, or you could pick up a camera to maximise the amount of interaction your audience gets with a real person on screen. Either way, the point is to explain your product or service in an engaging way. You could tell the origins of your company in a fun way or explains the fundamentals of your product.

Tutorial video

In a similar way, you can get a point across well in a video format, and this works especially well when you are adopting a value-first strategy (perfect for getting noticed on social media and doing something other than preaching about your great products). Teaching your viewers how to do something really useful helps establish trust and brings in repeat traffic.

Product review

Like explainer videos, these are known to really help with conversions on e-commerce websites and for other businesses. Videos are the closest substitute for customers actually being able to see and touch your products in a physical shop, which is why they help with sales so much. They make it much easier to persuade someone that buying your product is a good idea.

Live streaming

This is a hot trend across social media platforms in 2017, and if you can embrace live video you might find it easier to engage with certain audiences. Give it a try whenever something exciting is happening, or plan a webinar that will interest your clients and schedule a set time to go live.

Review aggregator

A good way to engage with customers and boost your search engine presence is to create a video that summarises some of your best reviews and testimonials. You can optimise this video so that it appears whenever someone is trying to search your brand, and use the video format as an opportunity to connect with those people.

Casual video

You can spend a lot of money on a flashy advert, but if you don’t distribute it properly you’ll never get that value back. Try taking the opposite approach for a low-cost, low-risk alternative strategy. You can put a video together in just a few seconds on Instagram, Twitter or Facebook, and don’t necessarily need to edit it at all. Just make sure the content creates a personal “way in” for your potential customers so they can see that interesting and relatable people are involved with your business.

Is Client Hospitality Relevant To Your Business?

Depending on your business, and most commonly at the higher end of the market, a major part of making a deal will sometimes involve entertaining and looking after your clients. When a major decision is about to be made and personal relationships need to be put to the test before a business partnership goes ahead, it can be profitable to host an event where you can get to know your potential new partners better. Here are some key considerations if you’re taking this route.

1) Assign a value to the relationship

It’s a common myth that personal relationships are always priceless. Within business, that certainly isn’t true, and in fact you would do well to assign a nominal value to all of your partnerships. There is a certain amount of potential profit involved whenever you consider bringing a new client on board. If you can work out this figure, you can accurately judge the value of getting to know them better.

2) Stick to a budget

Once you have completed the first step, you should understand how much you can spend on hospitality. Do what you need to do in order to develop that relationship, ensuring the cost is less than what you stand to make as a result.

3) Maintain existing clients

There may be a lot more value in your existing clients, but only if you show that you still care about them. Factor in future expenses where possible, and don’t forget that loyalty is not forever within the business world. Meeting and entertaining your top clients in person on a regular basis can be invaluable.

4) Research carefully

Make sure you don’t waste your time and money by doing some background research before you start making bookings. You need to be sure you’re impressing the right person, first of all, and once you’ve established what their preferences are you can come up with a solution that’s likely to win over that particular individual. In any case, you need to conduct thorough research to establish whether the client’s business is really worth your investment.

How To Make Your Business Seem Bigger Than It Is

There are lots of benefits to being a small business, such as flexibility and having a personal relationship with your customers. However, in some cases you might want to give the illusion that your business is larger than it really is, as this can help new customers trust you and see you as a viable to your bigger competitors. So what can you do to give this impression?

  • Start with your name. If your business is already established it might seem like a huge task to re-brand under a new name, but it could pay off if this is what’s holding you back. New businesses must be careful to get this right the first time and avoid the hassle of changing. In this scenario you are probably trying to avoid names that make it obvious you are working alone, or restrict you to one very local area.
  • Use a professional address. Your business might be something you manage entirely from your home, with no dedicated business address, but this isn’t an ideal setup if you want to appear larger. To avoid this, you might want to consider paying for a PO Box to mask your real address.
  • Register as a limited company. This is usually recommended anyway, but being able to legitimately add the “Ltd” to the end of your business name gives some additional reassurance that you are a real, possibly large company.
  • Branding is everything. Any size business can create a solid brand identity for itself and appear indistinguishable from huge corporate firms in terms of professionalism. How you present your company includes fonts, colours, logos as well as choice of language and how your staff present themselves, but the key is consistency. Building a successful brand can completely disguise the fact that you only have a small workforce behind the scenes.
  • Build your online presence. It’s easier online than anywhere else to create the illusion that your brand is bigger than it really is. It might require a little more investment, but it’s definitely worth getting your website built to a standard that could be used by large corporations too. Unprofessional websites are one of the clearest indicators of a small company. Beyond this, you need consistency across your email addresses, social media profiles and so on to solidify your brand.